Thijs
van Dam

Strategic operator. Built for the space where global brands or bold startups, want to grow with clarity and direction

15+ years experience

across 100+ Markets worldwide

The story

I've spent my career in the messy middle, where business strategy, brand, and go-to-market have to work together in the real world. It gets complex, a little political, and high-stakes. That's where I do my best work.

Over the past 15+ years, I've worked with , , , and , as well as fast-growing startups across data, FMCG, and climate tech. The constant is simple: someone has to connect the vision to what actually gets built, launched, and scaled.

A few outcomes I'm proud of: I built 's loyalty program to 4M+ users and grew partnerships from zero to €21M in annual revenue. I took to a $20M valuation, shaping the story and landing partnerships with and . I've also led launches across 100+ markets for and , contributing to 100M+ cars and shoes sold.

I'm the proud co-founder of , a strategic advisory collective for companies that need both the idea and the execution to hold together. We collectively solve these hard, often undefined, and tricky-to-untangle problems. If you have one of these, please contact me. I'm in.

Current
CarbonSifr
CarbonSifr
CMO · Growing a climate company from zero — positioning, GTM, and partnerships with Uber and Aldar.
Land-OS
Land-OS
Marketing Advisor · Helping Portugal's landowners and municipalities make smarter land decisions.
The Concept Collective
The Concept Collective
Chief Strategist & Co-founder · Creative advisory for founders who need both the vision and the plan.

Let's
talk.