Strategic operator. Built for the space where global brands or bold startups, want to grow with clarity and direction
15+ years experience
across 100+ Markets worldwide
I've spent my career in the messy middle, where business strategy, brand, and go-to-market have to work together in the real world. It gets complex, a little political, and high-stakes. That's where I do my best work.
Over the past 15+ years, I've worked with
,
,
,
and
,
as well as fast-growing startups across data, FMCG, and climate tech. The constant is simple: someone has to connect the vision to what actually gets built, launched, and scaled.
A few outcomes I'm proud of: I built
's
loyalty program to 4M+ users and grew partnerships from zero to €21M in annual revenue. I took
to a $20M valuation, shaping the story and landing partnerships with
and
.
I've also led launches across 100+ markets for
and
,
contributing to 100M+ cars and shoes sold.
I'm the proud co-founder of
,
a strategic advisory collective for companies that need both the idea and the execution to hold together. We collectively solve these hard, often undefined, and tricky-to-untangle problems. If you have one of these, please contact me. I'm in.