I grew CarbonSifr from 0 to a $20M valuation, leading positioning, GTM, and partnerships with Uber and Aldar.

I built Talabat’s loyalty ecosystem (4M+ users), launched partnerships, adding €21M in annual partnership revenue

I Led global launches for MINI and Adidas Running across 160+ markets, helping sell 100M+ cars and shoes.

I’m currently CMO at CarbonSifr, pushing ROI-driven climate action in the region that needs it most and I’m proudly part of The Concept Collective, a creative advisory for the world’s forward thinking brands.

Before that, I helped Talabat accelerate its growth as Regional Strategy Director. and led business units at TBWA APAC and BSUR; shaping digital innovation and brand strategy for world-class clients.

These days, I focus on advising leadership teams and founders. Helping them align strategy, brand, and growth to reach their next stage of scale.  

My peers describe me as an intuitive and highly efficient leader who can get a team focused and moving, fast. They also say I build strong, trusted relationships across any room, but I’d take that with a grain of salt.

Long story short: I like big, messy challenges where vision and execution have to hold hands. If you’ve got one of those, drop me a message — always happy to connect and chat.